Customization And Personalization Through Emarketing Marketing Essay

Customization And Personalization Through Emarketing Marketing Essay The most current and relevant literature on e-marketing is examined and the relevant areas disused in various literature which has connection with the objective of the business project are explored in this chapter. E-business and e-commerce are modern form of business which is performed in a technologically advanced business environment. The e-business is termed as the application of information technology for internal business process as well as activities in which a company engages during commercial activity. These activities can include functional activities such as finance, marketing, human resources management and operations (Philips, 2003). Ecommerce is the use of Information and communication technology to enable external activities and relationship with individuals, groups and other businesses (Laudon and Traver, 2002).Due to the growth in electronic media for business functions , the way of interaction between the supplier, distributor, seller and customer has become changed and more enhanced. E-commerce channels allow businesses to get to the customer faster, with more velocity, and more value (Budhwani, 2001) E-Marketing E-marketing is a process of building and maintaining customer relationship through online activities to facilitate the exchange of ideas, products and services that satisfy the goals of both parties (Mohammed et al, 2001). Strauss et al (2003) suggest that e-marketing covers a wide range of IT related applications with three main aims: Transforming marketing strategies to create more customer value through more effective segmentation, targeting, differentiation and positioning strategies; more efficiently planning and executing the conception, distribution, promotion and pricing of goods, services and ideas; creating exchanges that satisfy individual consumer and organisational customers objectives. Business is mainly based on exchange process; e-marketing has the ability to be beneficial for all the people who involve in the business. Mainly organization has realised this and started to refocus their marketing strategy using e-marketing. E-Marketing versus Traditional Marketing As number of individuals spending their time on internet is increasing rapidly, e-marketing is growing as a powerful marketing tool. Due to advancement and utilisation of technology in Internet has grown rapidly, thereby e-marketing gained more attention by most of the firms and due to this the traditional marketing methods loses its value. The traditional marketing channels like as television, print media, and radio are becoming less popular. The traditional media are competing with the electronic media for seeking customer attention but the Internet and appear to be gaining over the other media. On implementing E-Marketing a company can reach its customer directly through website, e-mail, social networking sites and various other means. E-Marketing is cost effective and also gains lot of attention of the customer. These factors make E-Marketing to overlap the traditional marketing. The Internet is assumed to be an important channel for marketing and distribution of products and services. This is, among other things, due to the cost-effectiveness of the Internet and the convenience for customers. With the Internet marketers can reach out to a broad customer base, locate target customers, identify their needs and communicate with them at a relatively low cost. The Internet provides an opportunity for market testing and optimization. Increasing digitalization will make it progressively easier to experimentally alter particular aspects of a business and quickly observe how customers respond (Wyner, 2000) Benefits of e-marketing E-marketing has several benefits which can be capitalised by the organisation to gain competitive advantages; those benefits are listed below, The web allows non-linear communication in which there is free flow and exchange of information, and there is a potential for two-way communication between a business and its audiences in different contexts on a one to one basis, and a many-to-many basis. The many-to-many model involves communication between customers (Hoffman and Novak, 1995). E-marketing can increase an organisations geographic coverage beyond its traditional operating area. E-marketing will also make the organisation to have a global presence and a wider reach. New market and new customers can be obtained by the company, if the e-marketing is utilised effectively. Moreover e-marketing provides a cheap way of communicating with customers and the business transactions can also be cared out in low cost. A website can be used as a powerful business tool for carrying out sales and services all day providing greater convenience for the customer. Besides that e-marketing can be used for an online sales promotion and provide targeted offers and special privileges to the customer. E-Marketing is fast and flexible communication tool and helps to fulfil the customer retention objective of the company. The internet provides rich sources of marketing data for the marketers, which can be used for decision-making purposes. Additionally e-marketing research supported with appropriate software and technology provides a good data analysis to streamline the process of research. Similarly e-marketing help to improve the brand name and provides a better platform for development of the brand presence. The purpose of branding is to facilitate the organisations task of getting and maintaining a loyal customer base in a cost-effective manner to achieve the highest possible return on investment (De Chernatony and McDonald, 1998, p.17) E-marketing problems There are also few problems with e-marketing that marketers must understand and respond to. Those are outlined below: A companys marketing environment consists of the actors and forces outside marketing that affect the marketing managements ability to develop and maintain successful transactions with its target customers. The marketing environment offers both threats and opportunities (Kotler et al, 2001) The major problem of e-marketing is lack of trust among the online users to make transactions with unknown traders and the customers resistance to change, mainly older and disadvantage people. Next big problem is customers concerns over privacy issues such as spam and unwanted marketing communication. Rising network security doubts over fraud and hacking cause huge setback for e-marketing. Moreover the technology gap between the organization and customer is a disadvantage. There are also difficulties and social impacts in cross-broader trading using electronic media. Customization and Personalization through E-marketing The e-marketing provides customization and personalization benefits to both firm and the customer. Customisation refers to more personalised products availability and tailored communication. The Internet marketing environment offers extensive customization and personalization opportunities. The evolution from marketing on the averages to marketing on the differences is a very prominent theme and a major advantage of the Web market compared to real environments (Reitman, 1994). Customization provides the ability to the customer to order product uniquely as per their need and specification. This helps the firms to know more about the individual customer, so that the offers and communications can be tailored as per the behaviour of the customer. This provides a great competitive advantage. E-marketing and Customer Focus The customer focus is very essential for any business organisation and marketing activities are will be build to achieve high levels of customer satisfaction. Customer loyalty is emerged from satisfaction and from loyalty come more profitability and sales. The customer is the key element for all business but the e-marketing make customer even more powerful. Due the technology advancement customers are more demanding with search engines, more substitute product availability and multi-channel user friendly technology. Customer makes up the online communities of an organisation. Consumer behaviour growing to be more complex. But e-marketing coupled with emerging technologies enables more precise segmentation and targeting of customer. E-marketing helps to implement personalised offering to each customer, this done by obtaining permission and sends offers to target customer. The interactive nature of internet allows getting quicker customer feedback. These factors of e-marketing helps fi rms to remain customer focused.

Modern Indian Women Essay

The status of women in modern India is a sort of a paradox. If on one hand she is at the peak of ladder of success, on the other hand she is mutely suffering the violence afflicted on her by her own family members. As compared with past women in modern times have achieved a lot but in reality they have to still travel a long way. Women have left the secured domain of their home and are now in the battlefield of life, fully armored with their talent. They had proven themselves. But in India they are yet to get their dues. The sex ratio of India shows that the Indian society is still prejudiced against female. There are 917 females per thousand males in India according to the census of 2011, which is much below the world average of 990 females. There are many problems which women in India have to go through daily, some of which are: †¢Malnutrition On of the major causes of mal nutrition among Indian women is gender inequality. In many parts of India, especially rural India, women are the ones who eat last and least in the whole family. This means they eat whatever is left after the men folk are satiated. As a result most of the times their food intake does not contain the nutritional value required in maintaining the healthy body. In villages, sometimes women do not get to eat a whole meal due to poverty. The UNICEF report of 1996 clearly states that the women of South Asia are not given proper care, which results in higher level of malnutrition among the women of South Asia than anywhere else in the world. This nutritional deficiency has two major consequences for women first they become anemic and second they never achieve their full growth, which leads to an unending cycle of undergrowth as malnourished women cannot give birth to healthy children. †¢Poor Health Malnutrition results in poor health of women. The women of India are prejudiced from birth itself. They are not breastfed for long. In the want of a son get pregnant as soon as possible which decreases the caring period to the girl child, whereas male members get adequate care and nutrition.  Women are not given the right to free movement that means that they cannot go anywhere on their own if they want and they have to take the permission of male member of family or have to take them along. This means that women miss visiting doctors even when they should, which adds to their poor health. †¢Maternal Mortality The maternal mortality rate in India is among highest in the world. As females are not given proper attention, which results in the malnutrition and then they are married at an early age which leads to pregnancies at younger age when the body is not ready to bear the burden of a child. All this results in complications, which may lead to gynecological problems, which may become serious with time and may ultimately, lead to death. †¢Lack of education In India women’s education never got its due share of attention. From medieval India women were debarred from the educational field. According to medieval perception women need just household education and this perception of medieval India still persists in villages of India even today. Girls are supposed to fulfill domestic duties and education becomes secondary for them whereas it is considered to be important for boys. Although scenario in urban areas has changed a lot and women are opting for higher education but majority of Indian population residing in villages still live in medieval times. The people of villages consider girls to be curse and they do not want to waste money and time on them as they think that women should be wedded off as soon as possible. The main reason for not sending girls to school is the poor economic condition. Another reason is far off location of schools. In Indian society virginity and purity is given utmost importance during marriage and people are afraid to send their girl child to far off schools were male teacher teach them along with boys. The lack of education is the root cause for many other problems. An uneducated mother cannot look after her children properly and she is not aware of the deadly diseases and their cure, which leads to the poor health  of the children. An uneducated person does not know about hygiene this lack of knowledge of hygiene may lead to poor health of the whole family. †¢Mistreatment In India violence against women is a common evil. Not just in remote parts but even in cities women bear the brunt. They are subjected to physical and mental violence. They are the one who work most but are not given their due. Every hour a woman is raped in India and every 93 minutes a woman is burnt to death due to dowry problem. There are many laws such as The Hindu Marriage Act of 1955, The Hindu Succession Act of 1956, The Hindu Widow Remarriage Act of 1856, The Hindu Women Right to Property Act of 1937, The Dowry Prohibition Act of 1961, to protect women and punishment is severe but the conviction rate of crime against women is very low in India. †¢Overworked Indian women work more than men of India but their work is hardly recognized as they mainly do unskilled work. Their household chores is never counted as a work, if a woman is working in a field to help her husband it will also be not counted as a work. A study conducted by Mies in 1986 states that in Andhra Pradesh a woman works around 15 hours a day during the agricultural season whereas a male on an average works for around 7-8 hours. †¢Lack of power In India a large percentage of women do not have power. They cannot take decisions independently not even related to their own life. They have to take permission of male members for each and every issue. They don’t have any say in important household matters and not in matter of their own marriage. †¢Marriage The family mainly fixes the marriages in India. The scenario in villages is very bad. The girl is not consulted but is told to marry a groom whom her family has chosen for him. They are taught to abide by the whims and fancies of their husbands. Going against the wishes of husband is considered to be a sin. In marriage husband always has the upper hand. The groom and his parents show as if they are obliging the girl by marrying her and in return  they demand hefty dowry. †¢Dowry Another serious issue in modern India. Courts are flooded with cases related to death due to dowry harassment by husband and in laws. In ancient times women were given ‘Stridhan’ when they departed from the house of their parents. This amount of money was given to her as a gift which she can use on her and her children but her in-laws did not have any right on that amount. This amount was supposed to help the girl in time of need. Slowly this tradition became obligatory and took the form of dowry. Nowadays parents have to give hefty amount in dowry, the in laws of their girl are not concerned whether they can afford it or not. If a girl brings large amount of dowry she is given respect and is treated well in her new home and if she does not bring dowry according to expectations of her in laws then she has to suffer harassment. Due to this evil practice many newly wed women of India have to lose their lives. †¢Female infanticide/foeticide As women were supposed to be and in some areas of India are still considered to be curse by some strata of society their birth was taken as a burden. So in past times they were killed as soon as they were born. In some of the Rajput clans of Rajasthan newly born girl children was dropped in a large bowl of milk and were killed. Today with the help of technology the sex of the unborn baby is determined and if it is a girl child then it is aborted. In all this procedure women do not have any say they have to do according to the wish of their husbands even if she does not want an abortion, she has no choice. †¢Divorce The divorce rate in India is not so high compared to western countries but that does not mean that marriages are more successful here. The reason behind low level of divorce rate is that it is looked down by the society. It is regarded as the sign of failure of marriage, especially of women. She is treated as if she has committed some crime by divorcing her husband. In some communities like Muslims women did not have the right to divorce their husband they were divorced at just the pronouncement of â€Å"I divorce you† by their husband thrice and they could not do anything except to be the mute spectator. Recently Muslim Law Board has given right of divorce to women.  After divorce women is entitled to get her â€Å"Mehr† for herself and her children’s sustenance. In Hindu society women get maintenance for themselves and their children after divorce.

Earning Your Graduate Degree Online 2019

Online graduate education degrees come in all shapes and colors. It behooves the student to assess his/her own interests first; then to assess the strengths of the institutions from which one hopes to get a degree whether it be statistical, special ed, etc.; and to look for an educational program which can best fulfill those goals. One should also check state licensing requirements (information on licensing requirements and approved teacher training institutions are available from local school systems and state departments of education). Another consideration to keep in mind before determining which online institution to choose, of course, is the age group one wishes to teach. All public school teachers must be licensed to teach a specific age group, usually by the State Board of Education (it is not required in private schools, necessarily). Specific age groups are normally divided into preschool to early childhood grades; elementary grades; middle grades; and secondary. However, categories such as special subjects (i.e., music or reading) may determine the license category. Exceptions abound, one is quick to learn, depending on the area in which one wishes to teach, the subject matter, or the reciprocity agreements arranged between various states. .ucb2bead7d095a41dbf20a49b526bfe53 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .ucb2bead7d095a41dbf20a49b526bfe53:active, .ucb2bead7d095a41dbf20a49b526bfe53:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .ucb2bead7d095a41dbf20a49b526bfe53 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .ucb2bead7d095a41dbf20a49b526bfe53 .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .ucb2bead7d095a41dbf20a49b526bfe53 .post Title { color:#000000; text-decoration: underline!important; font-size: 16px; } .ucb2bead7d095a41dbf20a49b526bfe53:hover .postTitle { text-decoration: underline!important; } READ Missouri Colleges and Universities Pursuing Online and Campus Based Education in Missouri, the Show Me StateAccording to the U.S. Department of Labor, one can be very optimistic about the opportunities for teachers. The percentage of teachers working over forty-five years of age in 2004 is slightly less than 50 percent; therefore, it is expected a large number of teachers will retire within the next ten years. Teacher shortages should grow, particularly in poor, urban schools. Also, enrollment in the next ten years is expected to rise, especially in the West. Being mobile and licensed in more than one subject will only add to ones marketability. Be aware, too, that qualified teachers in such subjects as mathematics, science, bilingual education, and foreign languages will be especially scarce. Adequate numb ers of qualified teachers in such fields as general elementary education, physical education and social studies education already exist and should be avoided. Teaching prospects will no doubt improve overall and it seems a very good time to consider the field as a sensible career choice, aside from just the fact that one might feel especially dedicated to the profession. .ue78e9bbdd22bdb64384376a9738faf2f { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .ue78e9bbdd22bdb64384376a9738faf2f:active, .ue78e9bbdd22bdb64384376a9738faf2f:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .ue78e9bbdd22bdb64384376a9738faf2f { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .ue78e9bbdd22bdb64384376a9738faf2f .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .ue78e9bbdd22bdb64384376a9738faf2f .post Title { color:#000000; text-decoration: underline!important; font-size: 16px; } .ue78e9bbdd22bdb64384376a9738faf2f:hover .postTitle { text-decoration: underline!important; } READ The Fast Growing Career of IT SupportInterestingly, average 2004 yearly earning estimates compare favorably with other professions. The following are figures from the U.S. Bureau of Labor Statistics which can be broken down by levels taught: Kindergarten: $44,940 Elementary school: $46,350 Middle school: $47,170 Secondary school: $48,980 For whatever reason one aspires to be an educator, it seems entirely possible to attain ones goals fairly easily due to the technology we accept as commonplace and the burgeoning number of degree programs offered by online institutions. The marriage of education and technology makes perfect sense both for your own education as well as the education you may one day offer students in your classroom. Related ArticlesEarly Childhood Education Teaching CertificationMasters Degrees in Education OnlineFind Online Education and Teaching Degree ProgramsThe Path to Teaching A Bachelors Degree in EducationUse the Internet to Attain a Masters Degree in TeachingFind Education and Teaching Degree Programs .u495baa65f4d4313c414e6a890c9ff2c4 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u495baa65f4d4313c414e6a890c9ff2c4:active, .u495baa65f4d4313c414e6a890c9ff2c4:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u495baa65f4d4313c414e6a890c9ff2c4 { transition: bac kground-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u495baa65f4d4313c414e6a890c9ff2c4 .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .u495baa65f4d4313c414e6a890c9ff2c4 .postTitle { color:#000000; text-decoration: underline!important; font-size: 16px; } .u495baa65f4d4313c414e6a890c9ff2c4:hover .postTitle { text-decoration: underline!important; } READ Getting a Paralegal Degree Online

Short Essay Political Theory Essay - 1870 Words

Final Essay: Political Theory The other day, after what was a particularly cumbersome day at school and work, I found myself looking into the Texas sunset whilst stuck in traffic thinking, ‘I wish I could experience life before society. Free to live my life and roam as I please in a state free of impediments and commitments.’ This is not to say that I depicted this uncivilized life as a simulacrum flowing as seamlessly as was portrayed in The Swiss Family Robinson, I merely desired a break from what felt like a straightjacket bound by the orders of society. Furthermore, I pondered if a world without society and structure could possibly be one conducive to a more enjoyable, rewarding life. But the more I scrutinized this idea, I began to consider that this fleeting thought was one with no basis due to the incredible feats mankind has accomplished as a result of our enlightenment. Swiss philosopher, writer, and political theorist Jean Jacque Rousseau argues in The Social Contract that my thought that l ife could be better without society was not only rational, but laden with veracity. Rousseau’s visionary theory made the assertion that humankind was once brimming with natural goodness; and, were life to be played out pursuant to the desires that arose during my car ride home, a society-free world would be the only way to achieve such a virtuous mankind. Rousseau believed above all that â€Å"man is born free, but he is everywhere in chains.† I do concur with Jean JacquesShow MoreRelatedReverend Thomas, Robert Malthus969 Words   |  4 PagesReverend Thomas, Robert Malthus (b. February 13 or 14, 1766; d. December, 1834) Overview Reverend Thomas, Robert Malthus was a political/classical economist born in the late 1760’s. He studied at several different schools in the areas of mathematics, literature, and arts. 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